Grolsch has held its own for nearly 400 years. Whilst it now embraces modern ways of brewing, Grolsch is still the unique, bold character that stood out from the crowd all those years ago.
The Swingtop was introduced, eradicating the need for a bottle opener. Other brewers started using similar designs but after WWII when others abandoned the Swingtop, Grolsch director Theo de Groen boldly stuck to his guns and the Swingtop remains to this day.
In 1676 Peter Cuyper, a younger brewer, added a second hop to the brew. This fantastic innovation brought a superior flavour and aroma to the beer, winning him the acclaim of ‘Grolle’s Master of the Beer brewers Guild’. The story goes that after falling for the Brewery owner Willem Neerfeldt’s daughter, Peter Cuyper was told he must brew the perfect beer to secure her hand in marriage. His adding of the second hop did just that.
It all began when Willem Neerfeldt started brewing Grolsch in 1615. Grolsch was originally brewed in Grolee or Groenlo as it is now known. Groenlo literally translates as 'green wood forest', hence Grolsch means 'Beer from the green wood'.
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